More than 9 million internet enabled mobile phone users in Australia
With the growth in usage of internet-enabled mobile phones, especially handsets such as iPhones and Blackberries - as well as all-you-can-eat data packages - the foundations for mobile commerce are now in place. This will provide opportunities for retailers to drive sales through mobile websites and applications.
We know that mobile will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. Surveys suggest that consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. |