Overture (now called Yahoo Sponsored Search) is
one of the largest Pay-Per-Click search engines.
This approach is different to the other search engines.
Overture doesn't care about your META tags, or page
structure. With Overture you bid for placement in
the search results for a particular keyword or phrase
and pay each time somebody clicks through to your
site.
Key Points on Overture / PPC
- You bid on position in the listing
- Top 3 in Overture AU are top 3 in Yahoo.com.au & Ninemsn.com.au
- Provides highly qualified traffic
When you submit to Overture your ad is reviewed by human editors to ensure
that your content matches the search term that you want to bid on. This
results in Overture results being highly focused and accurate to the person
searching. It normally takes 2-3 days to have a ad approved before you can
bid.
The highest bid is the No.1 spot and then each placement below No.1 has a
lower bid the further away from No.1 you go. For competitive words the bid
price can be very high - as much as $5 per click, but for less competitive
words it can be much cheaper. An added benefit is the partnership between
Overture and Yahoo. If you are listed in the 1
Overture can work extremely well in many cases, the traffic received from
Overture can be very focused with a higher click to sales conversion than some
other search engines. The clicks you receive are from people who are actively
searching for your product. This is much more attractive than passive banner
ads where you are trying to appeal to people who may not be interested in you
at that moment.
To calculate the right bid level for any keyword you need to assess how much
average profit you make from customers that visit your site, for example
For every 10 visitors you get 1 sale
For every sale you make $10 profit
= for each visitor you make an average of $1 profit.
This would be you maximum bid in Overture. If you bid more than $1 then you
will lose money.
Bidding for position one is not necessarily the best strategy
SPECIAL OFFER: Overture Precision Match™ Campaign Discovery Contract
Quote from AUD$295.00
(Please note that this charge will be deducted off the final agreed contract
fee)
This service will include the following;
- Determine best strategy to market the products
or services you wish to sell, including structuring
of Campaigns in Overture
- Assistance choosing relevant & effective keyword
phrases for your Campaign.
- Assistance developing advertising copy for the
campaign
- Set up your Overture Precision Match™ account.
- Advise you on recommended daily / monthly budget
These costs DO NOT include:
- Overture Precision Match™ actual "click"
charges.
- Setup in excess of 100 keyword phrases or 5 ads
per campaign. (Extra POA).
- Ongoing management of Overture Precision Match™
Campaigns
We invite you to contact
us to imagine the possibilities together.
